The THICK line attracted the most customers, with a homegrown focus, hand-stitched tags, and local printing. Designs told a local story, sometimes of trails, wildlife, or a reflection of something comical. There was nothing like it at that time, and personally, the brand was just tuning into the area and honoured all sorts of special spots. It was Powell Rivers' own adventure brand!

From a small storefront on Marine Avenue, it had grown into a bustling and vibrant shop. Thick relocated to a larger space due to the shop's growing following. In addition, expanding with a large array of clothing brands, creating a full and easy-going wardrobe boutique for an everyday adventurous lifestyle. The Thick Brand fine-tuned its focus over the years, always striving for authenticity and adventure! With a passion for playful, bold graphics with a kick of grit and a love of every wheelin' sport. Thick was particularly fond of designing custom bike jerseys and jackets, always striving to support local groups and the community. Pushing to create the highest quality tee designs to make happy THICK customers everywhere. Thick was a source of connection for anyone from toddlers to adults, locals to far-away fans. The shop was a great hit.

Many of the tee graphics made their way into Thick's growing collection of decals, and thus, "Thick Decals" was born. After 11 years of a lot of storyboards, t-shirt production, mixing ink, sewing and folding, the Thick Clothing line will be kept more simple, and the Thick Brand will focus on its long-awaited passion for decals! The decal line is now expanding its territory from Powell River to BC, reaching out to different communities and boutique shops alike! Custom pieces are now exclusively available and WCT is excited to explore along with the development of them!



As of today, with a more minimal approach, Thick Clothing is exclusively available at Powell River Outdoors and is designing hats, tees and hoodies for its sister fishing brand, Fillet & Release. WCT is very thankful for all our loyal supporters over the years! Excitement for designs and shared stories was greatly valued. Honoured to help represent our community and beautiful area, while being able to give back.

The journey of life is never an easy climb. We should not look for an instant path or a false-footed one. Hard journeys always lead us to a better vantage point with a view and confidence that no one can take away. When times get hard, remember you are not alone, and to plant your feet and thoughts into where you want to be. Times today have become very distracting; find your way through your authentic journey and learn from all the hard spots that teach us wisdom. Nature always has a beautiful way to quiet our space and think clearly again. Thick finds inspiration in that of the above.

WHAT DOES THE NAME "THICK" REALLY MEAN?

1.  Lush n THICK backcountry of Powell River! Full of mountains, lakes, and trails. Endless explorations await you.
2.  Need a THICK skin to reach your goals and push through life. It will be tough, stay focused and ignore the mainstream. Lead your own way.
3.  We’re never fully ready to start anything. You must just jump into the THICK of it and go do it. And with every setback, you must get back up, no matter how many times, and get right back into the THICK OF IT!